Diego Della Valle is set to launch an e-store run by the new company Italiantouch, which he created with his son Andrea as part of the family holdings, Diego Della Valle & C. //
Instead offollowing the footsteps of the market specialists like Yoox and Net-a-porter, the Tod’s CEO has decided to focus his project a little closer to home, aiming to highlight and promote the ‘Made in Italy’ incentive //
Diego Della Valle is using a the creation of his new e-commerce site to highlight and promote all things ‘Made in Italy’ by selling the best of Italian luxury, including his own brands through an online retail portal //
Source: FashionMag //
Take a look at the promo video here //
Punk is not dead…and stuff //
Of course it is not, since one of its “founders” (or at least, an extremely influential figure about its rise and diffusion) is still alive and hard working: fashion Queenie Vivienne Westwood //
And even becouse it represents a neverending source of insipiration for whatever kind of artistic, mainly visual expression //
It’s the turn for New York museum of modern art MET to launch an exhibition-tribute to the popular subcultural phenomenon //
Find out more here //

Punk is not dead…and stuff //

Of course it is not, since one of its “founders” (or at least, an extremely influential figure about its rise and diffusion) is still alive and hard working: fashion Queenie Vivienne Westwood //

And even becouse it represents a neverending source of insipiration for whatever kind of artistic, mainly visual expression //

It’s the turn for New York museum of modern art MET to launch an exhibition-tribute to the popular subcultural phenomenon //

Find out more here //

Torn between spending LOADS of money to get that fabolous bag everyone is soughting after…and buying its cheaper (and fake) version? //
Big brands have been - obviously - trying to fight the fake-phenomenon forever, with alternating results //
Don’t want to mention China and Asia in general as fav sorce of sometimes wonderfully reproduced bags and accessories //
But, man, certain things really are no secret to anyone //
Some smart guy (from BrandBountycompany) must have woken up particularly wise, that day he decided to create a mobile app for every of you to provide brands with information about fake products found here and there //
What’s the point in doing that? //
Getting rewards! And bonuses to spend in shopping! //
So get ready to take pics of “suspicious” items, and get more than just a “thank you” from that brand //
Milan is one of the capitals of fashion blablabla //
Going beyond the usual labels put on the forefront of the popular Italian city, it is true that its people are striving to improve its role as an Italian but most of all international fashion point of reference //
In an effort to reach that, they are launching one new initiative after another //
The latest is Corso Como District, a name we’re sure you’ll be soon quoting at a certain rate //
It will be a cocktail of stores, showrooms, restaurants, art galleries and cultural laboratories //
The first brands to have joined the bandwagon? //
Mister Renzo Rosso from Diesel group and Mister Capasa from Costume National //
Curious to see who else will be betting on this //
The project is planned to be launched between 2012 and 2013 //
Bloggers are The Way //
Not only marketing gurus and advertising experts, but even the dumbest person on Earth is aware of the power and potential of the blogosphere //
Through a blog you can potentially reach an amazing number of users, being able to talk to a very specific audience //
So, it happens more and more often for brands - and almost any kind of industry - to get bloggers involved in their strategies and communication plans //
This time it’s the turn for French retail brand Esprit to team up for the second time with Yvan Rodic, founder and owner of streetstlye website “Facehunter" //
In an effort to win back fashionistas, the Frenchman was thus involved as moderator and organizer of a social network with content coming from four bloggers //
All this on the occasion of their new adv campaign, of course //
What does it mean? //
It means that he will have to check everything those bloggers (Parisian Margaux Lonnberg her blog The Killing Moon; New Yorker Christina Caradona of Trop Rouge; Anna Nikbakht Nooshin in Amsterdam, who publishes the online magazine NSMBL and Cindy Ko Sze Wan in Hong Kong, with with her blog cindiddy) will be writing and posting about their favorite trends and all that’s cool about their cities //
Nice one, we’ll definitively keep an eye on that //
More “Kallisti” for all! //
(girls only content will follow below, sorry guys) //
Sometimes it happens that fast fashion gives birth to really appreciated collabs //
Missoni for Target, for example //
Or Marios Schwab for ASOS //
The London-based Greek-born designer is launching this lovely lingerie line whose meaning comes (of course) from Greek and means “for the fairest" //
Mirror mirror on the wall, whose underwear is the fairest of them all? //
To be presented during the upcoming London Fashion Week, available worldwide starting November //
With a second range of items to be sold in January, in time for Valentine’s Day //

More “Kallisti” for all! //

(girls only content will follow below, sorry guys) //

Sometimes it happens that fast fashion gives birth to really appreciated collabs //

Missoni for Target, for example //

Or Marios Schwab for ASOS //

The London-based Greek-born designer is launching this lovely lingerie line whose meaning comes (of course) from Greek and means “for the fairest" //

Mirror mirror on the wall, whose underwear is the fairest of them all? //

To be presented during the upcoming London Fashion Week, available worldwide starting November //

With a second range of items to be sold in January, in time for Valentine’s Day //